RAD Intel Acquires Majority Stake in AVCommunications

Together, they will combine RAD Intel’s AI platform with AVC’s experience in multicultural marketing across North America, Asia, and Europe.

This partnership is part of RAD Intel’s plan to build a portfolio of AI-driven companies connected through shared data, technology, and growth systems. As part of this, AVC will combine its multicultural marketing expertise with RAD Intel’s AI platform to help brands better understand and engage diverse audiences.

Multicultural audiences are fast-growing and highly influential, shaping consumer behavior, trends, and creator ecosystems. At the same time, brands are looking for better ways to understand audience engagement before investing in marketing.

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The investment reflects RAD Intel’s strategy of combining its AI intelligence platform with strong operating businesses. By bringing together technology and industry expertise, the company aims to help businesses make better decisions, find new growth opportunities, and improve outcomes for clients.

RAD Intel’s platform will also support AVC by providing deeper insights into audience behavior, creators, content, and market trends across digital platforms. This helps AVC and its clients plan more effective campaigns, choose better creators, and optimize content before launching marketing efforts.

“AI alone does not understand culture. People do,” said Jeremy Barnett, CEO of RAD Intel. “AVC has spent more than two decades helping brands understand the audiences, communities, and cultural nuances that shape how people think, engage, and decide. By pairing that human expertise with RAD Intel’s intelligence platform, we can help brands understand their audiences more deeply, identify where they can create real impact, and build campaigns that shape, grow, and earn attention within the communities they want to reach.”

"For more than two decades, we have helped hundreds of brands grow by understanding the nuances that define culture," said Joycelyn David, CEO of AVC. "Our clients depend on that depth of understanding. This partnership preserves that core while giving it an AI-powered operating system. The cultural insights we have always delivered can now be acted on in real time, not weeks. That combination has not existed in this market before. It does now."

About RAD Intel

Founded in 2018 by Jeremy Barnett and Bradley Silver, RAD Intel is an AI-driven marketing intelligence company that helps brands, agencies, and creators make better marketing and growth decisions using shared audience and creator data. Through its platform and portfolio companies like RAD Amplify, Lickly, and AVC, RAD Intel combines audience insights, creator technology, and marketing execution to help organizations understand audiences, improve campaigns, and drive growth more effectively.

About AVCommunications

Founded in 2003, AVCommunications Inc. (AVC) is a leading independent multicultural marketing agency in Canada, focused on audiences across North America, Asia, and Europe. The company provides full service marketing solutions, including creative, digital, media and strategic communications.

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