MoEngage and Boldest Announce a Strategic Partnership

Together, the companies will address challenges such as fragmented customer data, high customer churn, and slow campaign execution. Their solution will enable telecom providers to deliver more personalized marketing campaigns and respond to customer needs more quickly.

MoEngage's recent acquisition of Aampe helps automate personalized marketing by replacing manual, segment-based campaigns with AI-driven one-to-one customer engagement. Its platform uses AI agents to deliver personalized experiences for individual users at scale.

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Boldest supports this by implementing the platform and managing campaigns using its Cognitive Marketing framework, which identifies customer intent in real time. Together, the two companies provide telecom operators with an AI-powered solution that improves customer engagement, reduces churn, supports business growth, and delivers personalized experiences throughout the customer lifecycle.

"Telecom operators have some of the richest customer data of any industry, yet fragmentation, slow decisioning, and reactive engagement models are costing them real revenue," said Sanjay Kupae, Vice President - Partnerships, MoEngage. "Our partnership with Boldest gives Telcos a way to rapidly adopt AI, Decisioning and Cross-channel engagement to maximise the value of every subscriber, while providing them the richest experience."

"MoEngage is a new age AI grounded phenomenon. We are very pleased to partner with a company whose AI–driven engagement platform is the perfect complement to ours, enabling brands to turn insights and intent into meaningful, personalized interactions and outcomes," said Keith Pires, Chief Revenue Officer, Boldest.

About MoEngage

Founded by Raviteja Dodda and Yashwanth Kumar, MoEngage is an AI-powered customer engagement platform used by more than 1,350 brands worldwide, including Flipkart, Domino's, Kayak, SoundCloud, Loblaws and Deutsche Telekom. The platform combines customer analytics, AI-driven marketing automation, and omnichannel messaging to help businesses deliver personalized customer experiences at scale.

About Boldest

Boldest is an AI-powered experience company that helps businesses improve customer, supplier, and employee experiences. Using its PathIQ and Pathsuite platforms, the company combines AI, behavioral science, and data-driven marketing to help enterprises increase customer engagement and drive business growth.

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