Rep AI Raises $6.2M in Funding Led by Silicon Road Ventures

The round also saw participation from Osage Venture Partners, Flashpoint Venture Capital and strategic investor Zendesk. The new funding round follows the company’s previous $8.2 million Series A raise announced in August 2024.

The company plans to use the funds to speed up product innovation, expand its market presence, and support business growth.

Rep AI helps brands manage customer engagement across the entire shopping experience, from understanding shopper intent before a purchase to improving conversions and handling post-purchase support. By combining multiple AI and customer experience tools into one platform, Rep AI helps ecommerce businesses operate more efficiently and increase revenue.

As companies adopt AI more quickly, investors are supporting platforms that can deliver real business results at scale instead of disconnected experiments. According to McKinseys 2025 State of AI report 78% of organization's now use AI in at least one business area, showing a major shift from testing AI to using it in daily operations. However, many companies still struggle with disconnected AI systems and fragmented tools, increasing demand for more unified enterprise AI platforms.

"Brands are seeking scalable, revenue-driving agentic AI infrastructure rather than isolated point solutions," said Sid Mookerji, Managing Partner at lead investor, Silicon Road Ventures. "Rep AI is emerging as a leader in ecommerce's fastest-growing technology categories by replacing fragmented systems with a more cohesive, intelligent platform."

"A great retail experience feels like a knowledgeable sales concierge, one that asks the right questions to understand your needs, knows the products inside and out and can help with everything from discovery to returns. True AI integration in retail requires more than a chatbot; it requires a deep understanding of shopper behavior and product data. Rep AI's platform demonstrates how behavioral AI can bridge the gap between site visits and completed purchases, offering a personalized concierge at scale. We are pleased to support the team as they continue to refine the intersection of CX and commerce," said Adrian McDermott, CTO, Zendesk.

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"ecommerce brands are increasingly overwhelmed by disconnected technology stacks that create operational silos and missed revenue opportunities," said Yoav Oz, co-founder and CEO, Rep AI. "This funding further validates our vision of building a unified AI operating system for ecommerce one that helps brands better understand shopper behavior, improve conversion, and deliver stronger customer experiences from first interaction through long term loyalty."

"The industry is moving beyond isolated AI tools toward integrated systems that can influence the entire customer journey across ecommerce," said Shauli Mizrahi, co-founder and Chief Technology Officer, Rep AI. "Our focus has always been on building an infrastructure that drives measurable business outcomes while simplifying how brands deploy, and scale AI."

About Rep AI

Founded in 2020 by Yoav Oz and Shauli Mizrahi, Rep AI is an AI platform for ecommerce businesses. The platform supports the full customer journey, from detecting shopper intent when visitors arrive on a website to providing personalized sales help, improving conversions, and handling post-purchase support. Using behavioral AI and large language models, Rep AI engages shoppers at key moments, learns each brand’s voice and product information, and shares customer insights across marketing, customer service, and sales teams.

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