Storika Closes Seed Round from Amorepacific to Scale AI

The round also saw participation from Schmidt, Hustle Fund, BonAngels Venture Partners, and Krew Capital.

The company plans to use the funding to expand its AI agent platform and grow its B2B customer base in the United States.

Influencer marketing has traditionally been a time consuming process that relies heavily on manual work and personal relationships. Brands often spend significant time finding creators, reaching out to them, negotiating deals, managing campaigns and tracking results.

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Storika simplifies this process with an AI powered platform that automates the entire campaign workflow. It handles everything from discovering influencers, and sending personalized outreach to managing content delivery and tracking campaign performance.

Unlike traditional marketing software that displays data, Storika uses AI to take action. Its AI platform automates every stage of an influencer campaign, learning from past campaigns and user feedback to improve results over time. The platform also uses a database of more than seven million creator profiles to help brands find the right influencers based on more than just follower counts or keywords.

Storika already works with clients such as Amorepacific and Korean food and lifestyle platform Hanpoom, and is expanding its presence among U.S. direct-to-consumer beauty and lifestyle brands. According to Amorepacific's investment team, the company was impressed by Storika's AI technology and its strong growth potential in the global creator marketing industry.

"The era of running influencer campaigns on experience-based judgment and manual, spreadsheet-driven workflows is ending," said Brice Lee, CEO of Storika. "AI-powered execution is taking its place, and brands that adopt it early will operate with a structural advantage in both cost and speed. With this funding and our July open beta, we are building the infrastructure that allows global D2C brands to run creator marketing with the precision and repeatability of software."

About Storika

Founded by Brice Lee and headquartered in Seattle, Washington, Storika is an AI-powered creator marketing platform built for direct-to-consumer (D2C) brands. Using a database of more than seven million creator profiles worldwide, the platform automates the entire influencer marketing process, from finding creators and managing outreach to campaign execution and performance analysis.

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