Vector Raises $10M in Series A Funding Led by SignalFire

The company plans to use the funding to expand its operations and continue developing its products and technology.

Alongside the funding round, Vector is launching Vector MCP. This new interface connects Vector’s ad performance and buyer activity data with AI tools such as Anthropic’s Claude and OpenAI’s ChatGPT. This allows marketers to ask questions about campaign performance and customer activity in natural language, rather than manually searching through dashboards.

With this investment, Vector aims to automate repetitive marketing tasks, enabling teams to focus more on strategy and creative work that requires human judgment. Its new Vector MCP product is the first step in that direction, allowing marketers to ask simple questions about campaigns and buyer activity and receive answers instantly without switching between platforms or waiting for reports.

"The prevailing narrative right now is that AI will replace your marketing team. We think that's wrong," said Joshua Perk, co-founder and CEO of Vector. "The real opportunity is using AI to compound what good marketers already do. We're not building a product that takes the marketer out of the loop. We're building one that gives them better data, faster answers, and the ability to operate at a scale that wasn't possible before."

Read More:Outmarket AI Raises $17M in Series A Funding

"The teams that win in B2B GTM will be the ones who capture the right signals early, before intent is obvious and before a competitor gets there first. Vector has built something new: contact-level advertising that transforms anonymous interest into actionable signals and named audiences," said Varun Ramakrishnan, Principal at SignalFire. "SignalFire invested because we believe that's foundational to how modern marketers will build a pipeline."

"Every marketer we talk to is trying to do more with the same budget and prove it's working. Vector gives them something that hasn't existed before: the ability to target specific buyers based on real intent signals in real time. We see the opportunity to connect all the dots in a buyer's journey and optimise marketing touch-points based on what is working," said Adam Coccari, Managing Director at HubSpot Ventures. "We're excited to partner with the team as they build essential infrastructure for our shared customers and beyond."

About Vector

Founded in 2022 by Joshua Perk and Nick Masters, Vector is a contact-level advertising platform for B2B marketers. The platform helps demand generation and account-based marketing (ABM) teams target specific buyers by name, rather than relying solely on company-level or broad demographic targeting. Companies use Vector to run more accurate campaigns, reduce wasted advertising spend, and better measure marketing results.

Read More:Forus Raises Over $160M in Funding to Build the Foundation