VanEck Partners with California-Based Allocate to Expand Private Markets Access

Through the partnership, VanEck will use Allocate's technology and operational platform to deliver its private market investment expertise to financial advisors, registered investment advisors (RIAs), and investors more efficiently and at scale.

Private market investments are becoming more popular with wealth advisors, but many existing platforms were not built for this market. They often involve slow processes, disconnected workflows, and extra operational work that delays new product launches.

Read More:John Haller Co-Founded Curant.ai Raises $3.1M in Seed Funding

By using Allocates platform, VanEck can launch private market offerings for wealth advisors in just a few weeks instead of the several months usually required. This helps the company respond to growing demand more quickly.

VanEck keeps full control of its investment strategies, products, and client relationships, while Allocate provides the technology and operational support behind the platform.

"We're seeing a fundamental shift across wealth management as advisors build more comprehensive private markets programs for clients," said Samir Kaji, CEO and Co-Founder of Allocate. "The challenge isn't generating demand — it's providing the infrastructure that lets managers move with speed while maintaining the operational rigor private markets require.

"Private markets represent one of the most significant opportunities for investors, but they demand a different approach than traditional institutional distribution," said Jan van Eck, Chief Executive Officer of VanEck. "Allocate's technology enabled us to bring our first wealth-focused private markets offering within a matter of weeks. Their solution also integrates with our largest advisory firm clients which is a 'must have' these days."

About VanEck

VanEck has a long history of identifying investment trends before they become mainstream. The company looks beyond traditional financial markets to find new opportunities for investors. It was also one of the first asset managers in the United States to give investors access to international markets.

Read More:Canada-based Liquid Interactive Raises $700K in Pre-Seed Funding