Shoplazza Collaborates with TikTok to Bring Product Discovery Closer to Purchase

On October 5, TikTok introduced Buy Direct and Shopping Assistant, naming Shoplazza as one of its commerce and payment partners. Buy Direct allow's users to purchase products from brands within TikTok without visiting an external website.

The feature uses the Universal Commerce Protocol (UCP) to connect with merchants’ systems, while brands remain responsible for the sale as the Merchant of Record.

TikTok’s Shopping Assistant answers product questions using information provided by merchants. Shoppers can get product details through TikTok’s in-app browser before checking out on the merchant’s website.

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For merchants, a shorter buying process can help reduce the chances of losing customers. Fewer redirects and forms make it easier for shoppers to complete their purchases helping businesses get more value from their advertising spending.

Shoplazza and TikTok already work together on tools such as product catalog syncing, TikTok Pixel and Events API setup. In May, Shoplazza won TikTok’s Partner Innovation Award for Innovation in Marketing Technology – Commerce. In July, it joined the first group of TikTok for Business Agentic Hub partners, offering AI tools that connect store data and business insights with TikTok’s advertising technology.

"As platforms automate more decisions, performance increasingly depends on how well data, creative and checkout work together," said Chao Xu, Director at Shoplazza. "TikTok's new shopping experiences make it easier to buy while interest is fresh, helping merchants turn that interest into revenue and use each transaction to inform smarter marketing decisions."

About Shoplazza

Founded in 2017, Shoplazza is an AI-powered commerce platform that helps brands build and grow their online businesses worldwide. It brings together online stores, marketing, payments and business operations in one system to support long-term growth across global markets.

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