Funding

AI Startup Blee Raises $20M in Series A Funding Round

Sep 9, 2026 | By Devin Jacobs

SUMMARY

Blee raised $20M in Series A funding.
The funding will support growth and new markets.
Blee builds AI tools for marketing compliance.

Blee, a NYC-based provider of an AI-first marketing compliance platform, has raised $20M in a Series A funding round co-led by Fin Capital and SMBC Fin Atlas Beyond Fund, bringing the total amount to $27M.

The round also saw participation from Hannah Grey VC, National Bank of Canada, Y Combinator, Penny Jar Capital, Cardumen Capital, and Treasury.

The company will use the capital to expand its compliance capabilities, enter new industries and geographies, and reach more legal, compliance, marketing, and brand leaders.

Funding Snapshot

Metric	Details
Fundraise Amount	$20 million
Funding Round	Series A
Total Funding	$27 million
Lead Investors	Fin Capital & SMBC Fin Atlas Beyond Fund
Company	Blee
Sector	AI & Marketing Compliance
Headquarters	New York City, USA

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About Blee

Founded in 2022 by Guy Shahar, Blee provides an AI first marketing compliance platform that helps legal and compliance teams automate the review, oversight, and governance of marketing, product and sales materials. The platform identifies potential compliance risks and centralizes regulatory requirements, brand standards and internal policies.

Core offerings include:

AI-powered marketing compliance
Content review and approval
Regulatory and brand monitoring
Audit trail and governance

Core Technologies / Products / Services

Capability/Product	Application/Use Case
AI compliance platform	Identifying potential content risks
Content review	Supporting legal and compliance approvals
Regulatory monitoring	Monitoring published content
Audit trails	Maintaining defensible compliance records

Leadership Comments

"Marketing teams are producing more content, across more channels, faster than ever, and legal and compliance teams are still expected to review all of it manually, with tools that weren't built for the job," said Guy Shahar, Founder and CEO of Blee. "Whether it's video campaigns, affiliate content, or digital ads, the volume will only grow as AI agents automate creation.

"Every legal operations leader I know is being asked the same thing: do more with less, and faster. Its hard to do through process design alone,” said Mike Russell, Head of Global Legal Operations at Expedia Group, a Blee customer. “The velocity of the business has outrun manual review. AI enabled compliance is what turns oversight from an aspiration into an evidenced, continuous control environment.”