Funding

AI Startup Thira Gets $21M Boost to Scale Enterprise Automation

Jul 16, 2026 | By Devin Jacobs

Thira, a Bellevue, WA-based developer of AI system solutions improving complex workflows, has raised $21 million in a Seed funding round led by Madrona.

SUMMARY

  • Thira has raised $21 million in a Seed funding round led by Madrona, with participation from FUSE.
  • The company develops self-learning AI software that automates complex business workflows.
  • The funding will support business expansion and further development of its AI platform.

The round also saw participation from FUSE and a group of prominent global advisors and CIOs.

The company will use the new funding to expand its operations and continue developing its products.

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Thira works with the enterprise systems companies already use. Its platform uses self-learning AI agents, strong security, built-in governance, and connected systems to automate complex business processes. The platform is powered by an enterprise knowledge graph, allowing organizations to securely execute tasks, connect data across systems, and improve operations with AI.

After helping create the FinOps and Technology Business Management (TBM) category, Sunny Gupta and Kurt Shintaffer recognized a new challenge. Through years of working with CIOs and enterprise technology leaders, they found that businesses needed AI systems that could securely handle complex workflows across multiple systems, not just provide insights.

To solve this, they launched Thira. Ahead of its official launch this fall, ten enterprise organizations are already working with the company as design partners to help shape the platform. Gupta and Shintaffer also founded the TBM Council under Apptio (now part of IBM), which grew into a community of more than 10,000 CIOs and senior IT leaders.

"AI systems of execution are core to the future enterprise, and the office of the CIO requires an AI-native approach to building such a transformative system,” said Matt McIlwain, Managing Director at Madrona. "Sunny, Kurt and the Thira team have earned the trust of CIOs over two decades by delivering on IT automation and the system of record for technology spend.

"CIOs are at the forefront of bringing AI innovation to the enterprises and are realizing that the real opportunity is executing complex processes that touch disparate systems with enterprise level controls," said Sunny Gupta, co-founder and Executive Chairman of Thira. "I spent a decade and a half proving we could be trusted with visibility into enterprise technology spend.

About Thira

Founded in 2026 by Sunny Gupta and Kurt Shintaffer, Thira develops AI-powered software that automates complex back-office workflows for enterprises. Its platform is designed to work with the systems companies already use, making operations faster and more efficient. Thira combines self-learning AI agents, strong security, built in governance, system connectivity and an enterprise knowledge graph to help organizations automate work while maintaining full visibility and control over their operations.

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