Attention Raises $30M Series B to Build the AI System

The round also saw participation from returning investors Aglaé Ventures, Eniac, and Alven, new investor Linea Ventures, and a group of angel investors drawn from Attention’s own customer base.

The company plans to use the funding to grow its AI agent offerings and expand into larger enterprise revenue organizations.

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Most AI tools for sales only observe calls and then summarize what happened afterward. Attention goes a step further by actually taking action during and after the call.

It can draft and send follow ups, update the CRM and trigger the next steps automatically. Because it completes the actions itself, it can directly connect outcomes back to its work, creating a closed loop that observation-only tools cannot achieve.

The results show strong adoption. Attention now handles over 20 million agent actions per month for customers, and its annual recurring revenue has grown 4x year over year. As the company moves into larger enterprise clients, its average contract value has also increased 10x over the past two years. It now serves more than 500 customers, including Abridge, Scale, Lovable, Preply, and BambooHR.

Earlier this month, co-founder and CEO Anis Bennaceur shared a simplified version of Attention’s product on LinkedIn as open source. The post received over 500 comments from users requesting access, highlighting strong demand for tools that go beyond call recording actually to take action.

Customers are seeing results that impact revenue, not just time savings. Abridge, a healthcare AI company, reported a 5x improvement in coaching efficiency while its sales team grew 4x. Unify increased its win rate by 40%, and Certificial reduced its forecasting error from 15% to 5%.

Because Attention actively takes actions, these outcomes can be directly linked back to the work performed by the platform.

“Attention serves as a fundamental operating layer across our go to market. It’s one of those win-win-win solutions a win for the rep, a win for the company, and a win for managers. The ability to customize prompts and workflows has been a game changer for our forecasting accuracy, and pipeline hygiene.” Jeremy von Halle, VP of Revenue Operations, Abridge.

About Attention

Founded in 2021 by Anis Bennaceur and Matthias Wickenburg, and headquartered in New York, Attention is an AI platform for revenue teams. The company serves more than 500 customers, including Abridge, Scale, Lovable, Preply, Engine, and BambooHR. Its AI agents work directly inside revenue workflows by drafting follow-ups, updating systems of record, and triggering next steps, allowing teams to clearly see and measure the impact of the software.

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