Avery Dennison Invests $75M in Wiliot to Expand Physical AI

As part of the deal, Avery Dennison Corporation will become Wiliot's preferred partner for inlay design, manufacturing, and commercial support. Together, the companies will expand their go to market efforts to accelerate the adoption of digital identities on physical products across industries such as retail, logistics and food.

Building on its RFID expertise and using Wiliot’s technology, Avery Dennison Corporation is well-positioned to help customers solve complex challenges with a mix of sensing technologies. As businesses rely more on AI to automate processes and improve decision-making, the need for accurate sensor data is growing.

“We believe in the power of passive Bluetooth Low-Energy (BLE) and the significant opportunity to expand our portfolio with the solutions from Wiliot,” said Francisco Melo, president, intelligent labels technologies and digital solutions for Avery Dennison. “BLE is a complementary technology to RFID. It increases the total addressable market and allows us to provide a broader set of solutions, improving visibility and condition monitoring for our customers, unlocking previously unavailable data sets. With our strategic investment in Wiliot, we meet growing market demands to create value by connecting the physical and digital worlds.”

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“Avery Dennison is a global leader in digital identification solutions and the premier partner in the design, manufacturing, and go-to-market capabilities for Wiliot at the scale required to realize accelerating demand,” stated Tal Tamir, co-founder and CEO of Wiliot. “This investment from Avery Dennison and growing partnership across our teams is transformational for the adoption of Physical AI.”

About Wiliot

Founded by Tal Tamir, Yaron Elbiom and Alon Yehezkely, Wiliot helps improve supply chains with real time, scan free tracking of item location and condition. Its platform uses battery free Bluetooth sensors and cloud-based AI to monitor products, manage inventory, and automatically optimize workflows. This provides continuous, AI-ready data that helps businesses get results now and scale their AI use over time.

About Avery Dennison

Avery Dennison Corporation is a global materials science and digital identification solutions company. It creates products, and technologies that help businesses improve branding, supply chain efficiency, sustainability, and customer experience. The company designs labeling materials, RFID tags and software that connect physical products with digital data. Serving industries such as retail, logistics, food, healthcare and automotive, Avery Dennison operates in over 50 countries, and employs around 35,000 people.

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