
Banner Capital, a private equity firm that invests in founder-led, and family-owned businesses across the Western United States, has appointed McKay Potter as Principal.
As Principal at Banner Capital, McKay Potter will help identify investment opportunities, manage transactions and support the growth of portfolio companies. He will focus primarily on the firm's key service sectors and investments across the Western United States.
Potter brings more than 10 years of investment and advisory experience focused on lower middle-market companies. Before joining Banner Capital, he worked at Tower Arch Capital, a private equity firm based in Salt Lake City, where he served as Vice President and helped evaluate, complete, and manage investments in founder-owned businesses across the business services and industrial sectors.
Earlier in his career, Potter held positions at Bain & Company and L.E.K. Consulting. In those roles, he advised companies and investors on business growth, market expansion and operational improvements.
Potter earned an MBA from the Kellogg School of Management and a Bachelor of Science degree from Brigham Young University.
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"McKay is exactly the kind of investor we want on our team — disciplined, founder-oriented, and deeply rooted in the region we know best," said Tanner Ainge, Founder and Chief Executive Officer of Banner Capital. "He has built a strong track record partnering with the kind of businesses we focus on, and his addition meaningfully strengthens our ability to source, win, and support more investment opportunities."
About Banner Capital
Founded in 2020, by Tanner Ainge, Banner Capital is a private equity firm that partners with founder led and family owned businesses across the Western United States. Headquartered in Salt Lake City with an office in Phoenix, the firm focuses on service sector companies generating between $4 million and $15 million in EBITDA. Since its launch, Banner Capital has completed 16 transactions and managed approximately $630 million in assets under management as of December 31, 2025.
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