Bluefish Raises $43M in Series B Funding

The round also saw participation from Amex Ventures, TIAA Ventures, Salesforce Ventures, Bloomberg Beta, Crane Venture Partners, Laconia, and Swift Ventures. The raise brought the total amount to $68M.

The company plans to use the funds to grow its operations and continue developing its technology.

Bluefish has quickly become a leading platform for large brands building advanced AI-driven marketing capabilities. It helps companies understand and influence how AI tools like ChatGPT and Google Gemini show their products. The platform is already used by about 10% of Fortune 500 companies, with customers across industries such as financial services, pharmaceuticals, beauty, luxury, and consumer goods, including brands like Adidas, American Express, Hearst, LVMH, and Ulta Beauty.

The platform processes millions of AI prompts and responses each day across major AI systems like ChatGPT, Google AI, Claude, Perplexity, and Amazon Rufus, reaching billions of users worldwide.

AI models learn from many different types of content and data, so improving their performance requires teams like content, data, and marketing to work together. Bluefish AMP is built to support this by bringing AI monitoring, activation, and measurement into one platform. It helps teams across search, content, PR, commerce, and paid media manage and improve how their brands perform in AI channels.

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Using Bluefish, large brands can understand what content, trends, and competitors are influencing AI tools and use that insight to improve how their products appear in AI results. They can run targeted campaigns to influence these outcomes and measure improvements in visibility, brand perception, and revenue. Many Fortune 500 companies see strong performance gains within months of using the platform.

"Bluefish is growing quickly, with strong demand from major brands and clear performance results," said Ann Bordetsky, Board Member at NEA. "We see a strong market opportunity, high customer demand, and a solid platform with an experienced team."

"When top brands choose one platform, it shows a new category is forming," said Lisa Xu, Partner at Threshold Ventures. "Bluefish gives marketing teams insight into what AI says about their brand, why it happens, and how to improve it, which is why many Fortune 500 companies are using it."

"Bluefish understands what large marketing teams need and has built its platform accordingly," said Kevin Tsang, Managing Director at Amex Ventures. "We're excited to partner with them and use their platform to improve how American Express appears in AI channels as AI continues to change how customers interact with brands."

"AI has quickly become a major marketing channel, similar to search, social, and mobile," said Alex Sherman, co-founder and CEO of Bluefish. "To manage this new channel, large brands need advanced marketing tools. From the start, Bluefish has focused on building a complete platform for this, and it is now becoming a key tool for Fortune 500 marketing teams."

"Some believe success in AI comes from gaming the system, but that approach won't last. Marketers can't out compute LLMs and while shortcuts may deliver momentary lifts, they don't create a durable advantage," said Jing Feng, co founder and COO of Bluefish. Bluefish is built to help enterprises earn their position in AI. You can keep chasing the algorithm or you can become what it consistently chooses. Bluefish makes the latter possible at enterprise scale. And we're just getting started."

About Bluefish

Founded in 2024, by Alex Sherman, Andrei Dunca, and Jing Feng, Bluefish is an Agentic Marketing Platform built for the AI-driven internet. Since its launch, about 10% of Fortune 500 companies across multiple industries have used Bluefish to manage how their brands appear on platforms like ChatGPT, Google AI, Claude, Perplexity, and Amazon Rufus. The platform gives marketing teams clear insights into how AI systems understand and present their brands, helping them improve performance and gain a competitive advantage.

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