GA-based Myavana secures an investment from Ulta Beauty’s Prisma Ventures and BrainTrust Fund. The deal’s total value was not made public.
The money will be used by the business to expand enterprise retail, which will include salon channels and international product distribution by utilizing its customer data in the hair industry.
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The CEO of Myavana, a Black woman-owned beauty tech company, is Candace Harris. It is the creator of HairSITM (Scientific Hair Strand Analysis) and HairAITM (Artificial Intelligence Hair Strand Analysis) technologies.
Hair product makers can obtain information into textured hair conditions to guide their product development needs by working with its Consumer Intelligence Data information.
The company’s Personalized Consumer Intelligence Data is a B2C and B2B solution that aims to transform consumer decision-making regarding hair products by personalizing data and highlighting the enormous, validated opportunity for the hair care industry to provide more tailored, pertinent products and solutions for textured hair.
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Retailers can license the hair analysis technology to provide individualized online and in-store hair product suggestions to customers using its Recommendation Intelligence. Its Labs has examined more than two billion hair strands, creating a library of information about textured hair care.
Ulta Beauty has revealed a new Virtual Hair Analysis tool as a crucial aspect of the strategic relationship. This tool integrates MYAVANA’s HairAITM technology and enables guests to receive individualized product suggestions and a thorough understanding of their hair type.
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The tool will be integrated into Ulta Beauty’s virtual try-on experiences for e-commerce, revolutionizing the way shoppers browse and choose hair care products.
About Myavana
A global Black-owned, female-led beauty tech startup called MYAVANA analyzes hair strands to provide individualized hair care recommendations.MYAVANA is the first AI system to recognize textured, multicultural hair, and it has over 50,000 users globally. Some of the top brands, like Sephora, Unilever, and Amazon, trust their scientifically proven advice process for all hair issues and hair care needs.
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