Funding

Christina Johnson Co-Founded Advisar Raises $750K in Pre-Seed Funding

Aug 29, 2026 | By Devin Jacobs

SUMMARY

Advisar raised $750K in Pre-Seed funding.
The funding will support product development and growth.
Advisar uses AI to optimize retail advertising.

Advisar, a Bentonville, AR-based provider of an AI-enabled decisioning layer service for retail suppliers, has raised $750K in a Pre-Seed financing round led by Clutch VC.

The round also saw participation from Venture Center Arkansas Fund, The Validation Fund at Winrock International, Rekall Capital, White River Capital Advisors, Michael Paladino, and Jeff Amerine.

The company will use the funds to accelerate product development and go-to-market efforts.

Funding Snapshot

Metric	Details
Fundraise Amount	$750,000
Funding Stage	Pre-Seed
Company	Advisar
Sector	RetailTech / AI
Headquarters	Bentonville, Arkansas
Lead Investor	Clutch VC

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About Advisar

Founded by Christina Johnson, Advisar is building an AI enabled decisioning layer for retail media. Its platform helps suppliers connect advertising investments with business results and identify where spending can be improved.

The platform is designed to help supplier's make decisions without manually collecting data or building complex dashboards.

Core offerings include:

Retail media analytics
AI powered decision support
Performance attribution
Spending optimization

Core Technologies / Products / Services

Capability/Product	Application/Use Case
AI Decisioning	Identifies actionable growth opportunities
Retail Media Analytics	Measures advertising performance
Attribution Insights	Connects media spending to business results
Account Connections	Provides decision-ready analysis

Leadership Comments

“Advisar helps suppliers treat retail media like an investment they actively manage, rather than a line item they simply accept,” said Christina Johnson, Founder and CEO of Advisar. “What suppliers need is the same standard of measurement they hold every other marketing investment to, so they know what's working, what's not, and where to optimize for efficiency and impact.”

“Every fast-growing marketing channel eventually gets an independent measurement layer, and retail media is at that point now. Christina's experience across marketing, customer strategy, and retail media innovation at Walmart positions Advisar to deliver what suppliers have been asking for: attribution insights on retail media investments, integrated alongside all their other sales and marketing metrics,” said Rajiv Bala, General Partner at Clutch VC.