Doughy Raises Funding to Expand Cookie Dough Brand

Doughy, a Santa Monica-based cookie dough brand, has raised an undisclosed amount in a funding round backed by Oversubscribed Ventures, Corazon Capital, Amok Consumer Growth Fund, Quorum Capital Partners, Bluestein Ventures and Simple Food Ventures.

The company will use the funds to support its growth, introduce new packaging formats and launch seasonal product lines. The funding comes as Doughy updates its brand identity and expands its retail presence across the United States.

What is Doughy?

Doughy makes edible and bakeable cookie dough using simple, recognisable ingredients. Its products are designed as an alternative to conventional cookie dough made with flour, oils and refined sugar.

Read More:Allegiant Partners with UNLV’s College of Hospitality

The company's signature Chocolate Chip flavour uses six ingredients: cashews, maple syrup, chocolate chips, vanilla extract, sea salt and baking soda. Each cookie contains 4 grams of sugar and 65 calories.

Its product range also includes Brownie Batter, Peanut Butter and Birthday Cake flavours. Customers can purchase Doughy products online and through selected retail stores.

How Much Funding Has Doughy Raised?

Doughy has raised an undisclosed amount in its latest funding round. The company has not shared the total funding raised to date or details of previous funding rounds.

Who Invested in Doughy?

The funding round attracted several investors from the consumer and food sectors.

Participating investors include:

• Oversubscribed Ventures
• Corazon Capital
• Amok Consumer Growth Fund
• Quorum Capital Partners
• Bluestein Ventures
• Simple Food Ventures

Why the Funding Matters

Doughy plans to use the funding to support business growth, introduce new packaging formats and develop seasonal products.

The company is also refreshing its brand identity as it prepares for its next stage of retail expansion.

Who founded Doughy?

Doughy was founded in 2022 by Kelly Ramey. The company is headquartered in Santa Monica, California.

"Doughy is our first CPG investment, and it's exactly the kind of company we set out to back," said John Lowe, Managing Director of Amok Consumer Growth Fund and former CEO of Jeni's Splendid Ice Creams. "What made Jeni's special in its early days was the ability to take something familiar and completely reinvent it. Kelly has done the same with cookie dough, building an entirely new recipe around cashews.

Market and Business Growth

Doughy has expanded from a homemade cookie dough recipe into a retail brand with a presence at Whole Foods Market, Fresh Thyme Market, Wegmans and other retailers.

The company describes its products as the top-selling cookie dough brand at Erewhon.

From November 1, the refreshed packaging and new format are scheduled to appear in the refrigerated dough section of select Target stores across the United States. The launch includes limited-edition Gingerbread, Sugar Cookie and Peppermint Bark flavours, alongside its Chocolate Chip variety.

What Happens Next?

Doughy plans to expand its retail business with new packaging formats and seasonal product launches. Its latest Target rollout marks another step in its efforts to reach more customers across the US.

The company will also continue developing its product range while building on its refreshed brand identity.

Read More:Kalshi Raises $1 Billion in Series G Funding at $40 Billion