CT-based Forward Consumer Partners secures $425 million for its debut fund. Fund I, which was established in June 2023 and closed in December 2023, was supported by a wide range of well-known international investors.
The primary focus of the company’s strategy is to invest $25–100 million in majority equity in consumer brands that are growing. With the help of its extensive network of co-investors, the company may also carry out major transactions. Furthermore, Forward also runs the Fast Forward strategy, which nurtures consumer brands from the ground up.
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The team, which is led by Managing Partner and Founder Matt Leeds, has a wide range of experience from roles in operating, advising, and investing. They worked for companies like Endeavour, L Catterton, McKinsey, KKR, Goldman Sachs, and more.
Additionally, the company has assembled a group of highly accomplished leaders from the investment and consumer sectors to form an Advisory Board.
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About Forward Consumer Partners
A private equity firm called Forward makes investments in branded consumer companies. They work with visionary leaders to help brands move closer to their potential by acquiring consumer businesses that are expanding and in a strong position.
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Their strategy is founded on the observation that consumer brands in the lower middle market can gain a great deal from access to resources and capabilities that are typically reserved for larger businesses.
