Massachusetts-Based Unisport Appoints Denise Karkos as Global Chief Marketing Officer

Karkos will report to North America CEO Michael O'Connor and Global CEO Joris Van Rooy. She will oversee brand marketing, content, social media, influencer campaigns, partnerships, and customer strategy.

Her focus will be to increase brand awareness, strengthen customer relationships, improve customer retention, and support Unisport's growth across North America and global markets.

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Denise Karkos brings more than 30 years of experience in marketing and eCommerce. She has held senior leadership roles, including Chief Marketing Officer at TD Ameritrade and SiriusXM & Pandora, and most recently served as Chief eCommerce Officer at Dick's Sporting Goods.

She has a strong track record of improving customer experience and growing online sales. Her experience will help Unisport strengthen its brand, build closer customer relationships and expand its global presence.

"Denise's proven ability to scale iconic consumer brands and build high-performing, data-driven marketing organizations makes her the right leader to drive Unisport's next chapter," said Michael O'Connor.

About Unisport Group

Founded in 1994 Unisport Group is a global football company based in Denmark and Poland. It combines online, and retail stores with digital content and software for football players and fans. The company operates across eCommerce, sports technology, media and retail, serving millions of football enthusiasts around the world.

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