Metcash Announces Expanded Strategic Partnership with Coveo

Coveo, an AI-relevance company, has announced that Metcash, a major Australian wholesale distributor, has expanded its partnership with Coveo.

The partnership will bring AI-powered conversational experiences to Metcash’s B2B customer portal.

Unlike traditional keyword search, Coveo’s conversational search understands what customers are looking for and helps them solve common issues through self-service. The same information will soon be available to support agents, helping them assist customers more efficiently.

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The expansion follows Metcash’s successful use of Coveo in other parts of its business, including its online B2B marketplace, Sorted. Publicis Sapient, an enterprise AI platform and services company, has worked with Metcash for the past two years to improve the retailer experience and build the content and services that support it.

"Metcash has a deep commitment to the independent retailers it serves across Australia. We are a proud partner of Metcash on this mission," said Alexander Mahr, managing director, Coveo APAC. "Metcash's continued investment in Coveo reflects a clear focus on equipping its retail network with trusted, generative AI-powered experiences that help teams find information faster, make better decisions and ultimately deliver better service to customers.

"Our work with Metcash has always been grounded in a simple ambition: make it easier for independent Australian retailers to run and grow their businesses. There's real potential for AI in B2B, from agentic commerce to AI-powered search, because it turns complex information and systems into practical value," said Cassandra Kelsall, head of advisory at Publicis Sapient Australia.

About Metcash

Founded in 1927, Metcash is an Australian wholesale and service provider for independent businesses in the food, liquor, hardware and other sectors. The company operates as a wholesaler, logistics provider, retail banner owner, retailer, franchisor and retail media business.

About Coveo

Founded in 2005 by Laurent Simoneau and Marc Sanfaçon, Coveo provides AI-powered relevance solutions that help businesses deliver more personalized experiences to customers and employees. Its technology uses AI to understand each person’s needs, preferences, behavior and intent. This helps businesses provide more relevant content, products, recommendations and information across different customer and employee experiences.

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