Funding

NYC-based Botsi Raises $1.5M in Pre-Seed Funding

Sep 11, 2026 | By Devin Jacobs

SUMMARY

Botsi raised $1.5M in Pre-Seed funding.
Funds will support product development and growth.
Botsi helps subscription apps increase revenue.

Botsi, a NYC-based provider of a personalized monetization platform for consumer subscription apps, has raised $1.5 million in a Pre-Seed funding round.

The round saw backers Telegraph Ventures, Plain Sight Capital, Atlanta Tech Angels, VentureSouth, and angel investors.

The company plans to use the fresh capital to expand its operations and development efforts.

Funding Snapshot

Metric	Details
Fundraise Amount	$1.5 million
Valuation	Not disclosed
Company	Botsi
Sector	SaaS / Mobile Apps / Monetization
Headquarters	New York City, USA
Lead Investor	Not disclosed

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About Botsi

Founded by Jacob Rushfinn, Jason Schubert, and William Schubert, Botsi is a personalized monetization platform for consumer subscription apps across web, and mobile. Its technology determines which offer to show each user in real time based on their behavior and context.

The platform continuously learns and adjusts its models as the traffic mix, product and competitive environment change. Botsi aims to help subscription apps reduce churn, increase revenue and improve customer lifetime value.

Core offerings include:

Personalized monetization
Real-time offer selection
Churn reduction
Revenue optimization
Customer lifetime value optimization

Core Technologies / Products / Services

Capability/Product	Application/Use Case
Personalized Monetization	Selects suitable offers for individual users
Real-Time Offer Selection	Determines which offer each user sees
Behavioral Models	Uses user behavior and context to guide offers
Continuous Learning	Adjusts offers as market and product conditions change

Leadership Comments

“For years, B2C companies have A/B tested offers and shipped the one that works best on average. Who wants to be average? Your users have different needs, and different reasons for paying, and forcing one offer on all of them costs you revenue and customers, "said Jacob Rushfinn, co-founder and CEO of Botsi.

“Great teams find real problems. Botsi's founders bring the credibility and expertise to turn subscription pricing from guesswork into science, and that's why we invested in them, " said Luis Gutierrez Roy, General Partner, Telegraph Ventures.