Pepper, a food distribution industry technology partner, has raised $30 million in a series B round of investment. ICONIQ Growth led the investment, while its current investors Index Ventures, Greylock, Imaginary, and Harmony Partners continued to participate. Richa Mehta, Principal at ICONIQ Growth, will join Pepper’s board of directors in addition to the funding.
Pepper, an eCommerce platform for food services, convenience stores, and other marketplaces, is led by CEO Bowie Cheung. It offers a range of AI-powered solutions to help consumers and distributor sales representatives increase their market share.
The funds will be used by the firm to further product innovation in a number of important areas, including CRM tools, generative AI, rich product content, analytics to support its advertisements network, and the core eCommerce experience.
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These characteristics have further improved its eCommerce solutions by strengthening the capacities of sales reps, marketing teams, and accounts receivable teams.
About Pepper
Pepper is developing the food supply chain’s digital operating system. Food distributors may increase sales, build stronger connections, attract new clients, and operate more profitably with their eCommerce solution.
They are more enthusiastic than ever to be developing the technology that will allow the food sector to reach its full potential. They were founded by the same team that turned Uber Eats from a modest experiment into a billion dollar company.
