Percent Announces Prath Reddy as Chief Executive Officer

As CEO, Reddy will lead Percent’s next stage of growth, focusing on building liquidity infrastructure for the $3.5 trillion private credit market and expanding the company’s institutional presence in the asset class.

As part of the founding team, Reddy has helped shape Percent’s strategy, operations, and growth. He brings more than 10 years of experience in debt capital markets and supports the company’s mission of bringing public-market discipline and access to private credit.

His appointment comes as Percent expands from a digital marketplace for private credit into an institutional-focused asset manager, supported by liquidity infrastructure built for the industry.

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Reddy joined Percent in 2018 as a founding team member, coming from UBS Investment Bank’s debt capital markets group, where he worked on structuring fixed-income securities for public and private companies. As a CFA charterholder, he has focused on both public and private credit markets and has led Percent’s origination, structuring, and distribution efforts since the company began.

Since its founding in 2018 under Nelson Chu’s leadership, Percent has grown quickly in the lower middle market lending space. The platform has originated over 80% of deals under $25 million by issuance volume in Q1 2026. It has also attracted more than 50,000 investors and over 140 asset originators, with over $350 million in assets under administration. In total, Percent has facilitated more than $2 billion across 1,200+ deals since launch.

"Percent began with a simple idea: private credit needed better rails. We've now built the platform, deal flow, and track record to make that real," said Nelson Chu, Executive Chairman of Percent. "I'm incredibly proud of what we've accomplished together, from driving meaningful growth to delivering increased transparency and efficiency for all market participants. Prath has been instrumental in building Percent from day one, and as Executive Chairman, I'll be staying close to support what comes next under Prath's leadership."

"We are entering one of the most exciting periods in Percent's history. This transition represents a natural evolution for Percent as it moves from product validation to market-wide adoption," said Marshall Lux, Percent Board Member. "Prath's deep capital markets expertise and operational history make him the ideal leader to drive this next phase of institutional expansion. With Nelson guiding governance and long-term strategy as Executive Chairman, the company is structured for long-term growth and continued innovation."

"Private credit is entering a more demanding phase. Asset managers and capital partners are asking for better data, real liquidity, and clearer ways to access and assess differentiated exposure," said Prath Reddy, Co-Founder and CEO of Percent. "Percent has spent eight years building for exactly this. With the foundation that Nelson has already laid, my focus as Percent's new CEO is to scale the platform responsibly, expand our institutional asset management and trading capabilities, and continue bringing public-market discipline to private credit."

About Percent

Founded in 2018, Percent helps unlock private credit by providing easier access, liquidity options, and data for all market participants. Through its digital platform for primary issuance and secondary markets, Percent enables users to source, structure, distribute, service, and trade private credit assets in one place. The company has facilitated billions in private credit transactions and helps bring more transparency and standardization to a traditionally fragmented market.

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