Wrapped Health Secures $2.1M in Pre-Seed Funding

Wrapped Health, a Washington, DC-based provider of an AI-native digital infrastructure platform connecting clinical care with consumer health, has raised $2.1 million in a Pre-Seed funding round co-led by Lightbank and Arteria Capital.

The company will use the funding to expand product and engineering development, integrate with more electronic health record (EHR) systems and build partnerships with healthcare providers, health systems and digital health platforms.

What is Wrapped Health?

Wrapped Health is building digital infrastructure that helps patients access health products and services recommended by their healthcare providers.

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While prescriptions, laboratory results and medical imaging are increasingly managed digitally, recommendations for everyday health products often remain disconnected from healthcare systems. Patients may receive these recommendations verbally, through handwritten notes or in after-visit summaries, leaving them to find and purchase the products themselves.

Wrapped Health aims to address this gap through an AI powered platform integrated with electronic health records. The platform uses clinical context to provide personalised health recommendations and connect patients with trusted retailers.

How Much Funding Has Wrapped Health Raised?

Wrapped Health has raised $2.1 million in its pre-seed funding round.

The company has not disclosed details of previous funding rounds or its total funding raised to date.

Who Invested in Wrapped Health’s Pre-Seed Round?

The $2.1 million round was co-led by Lightbank and Arteria Capital.

No other participating investors were disclosed.

Why the Funding Matters

Wrapped Health will use the funding to strengthen its product and engineering capabilities.

The company also plans to integrate with additional EHR systems and develop partnerships with healthcare providers, health systems and digital health platforms. These efforts will help expand the reach of its platform and connect more patients with products recommended during clinical care.

Who founded Wrapped Health?

Wrapped Health was founded by Max Russell. The company's founding year and headquarters details beyond Washington, DC, were not provided.

"Patients can buy almost anything with one click, except the products their doctor tells them they need," said Max Russell-Harris, co-founder and CEO of Wrapped Health. "Healthcare has built digital systems for prescriptions, labs, and imaging, but there's still a huge gap when it comes to everyday health products.

"Every prescription, lab and scan gets sent, tracked and filled. The doctor's 'go buy this' walks out the door on a sticky note," said Eric Ong, Partner at Lightbank. "Wrapped Health turns that recommendation into a one-tap order and delivers it the same day.

Market and Business Growth

Wrapped Health is targeting the gap between healthcare recommendations and consumer purchases.

According to the source, 90% of consumers say a physician has recommended an over-the-counter treatment. However, many patients still need to find and purchase these products independently.

The source also cites Centers for Medicare & Medicaid Services data showing that Americans spend nearly $124 billion annually on over-the-counter medicines and other non-durable medical products.

Wrapped Health aims to connect this consumer health spending with existing healthcare channels through EHR integrations, retailer partnerships and personalised recommendations.

What Happens Next?

Wrapped Health plans to expand its product and engineering teams, connect with more EHR systems and build partnerships across the healthcare sector.

The company will continue developing its platform to help providers extend care beyond clinical visits and make it easier for patients to access recommended health products and services.

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