Funding

AI Startup Pie Secures Investment from Amex Ventures

Aug 5, 2026 | By Devin Jacobs

SUMMARY

Pie secured funding from Amex Ventures.
Pie develops an AI growth platform for small businesses.
The investment will support expansion.

Pie, a Boston, MA-based provider of an AI-powered growth platform for small businesses, has received an investment from Amex Ventures, bringing the total amount in Series A to $19.5 million.

The company plans to use the capital to accelerate its growth and expand its reach among small businesses across the US.

Funding Snapshot

Metric	Details
Latest Investor	Amex Ventures
Series A Total	$19.5 million
Latest Investment	Undisclosed
Company	Pie
Sector	AI / MarTech / Small Business SaaS
Headquarters	Boston, Massachusetts, USA
Funding Stage	Series A

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About Pie

Pie is an AI-powered growth platform for small businesses that helps local merchants get discovered, attract customers and convert demand into revenue.

The platform was designed for businesses that may lack the time, budget or expertise to manage their presence across multiple digital and AI-powered discovery channels.

Core offerings include:

AI Search: Helps businesses improve visibility across AI-powered search experiences
Growth: Helps acquire customers through local channels
Front Desk: Uses a voice AI agent to answer calls, take bookings and handle customer questions
Performance Insights: Connects customer engagement to measurable business outcomes

Core Technologies / Products / Services

Capability/Product	Application/Use Case
AI Search	Improves visibility across ChatGPT, Claude, Perplexity and other AI search experiences
Growth	Acquires customers through Google Maps, Yelp, Nextdoor and other local channels
Front Desk	Handles calls, bookings and customer questions through a voice agent
Customer Analytics	Connects engagement with calls, bookings and revenue

Leadership Comments

“After years of building products for small businesses and hearing directly from owners, one need consistently stood out: they wanted more customers not another tool to manage,” said Syed Ali, CEO and Co-Founder of Pie.

“Our customers did not ask us for another marketing dashboard. They asked for a simpler way to bring in more business,” said Emma Chen, Co-Founder of MoeGo. “Through our partnership with Pie, we can give pet-care operators a more accessible way to reach new customers and understand what is driving results.