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Brightcove Appoints New CMO & CRO, Creates COO Position

Brightcove appoints new CMO & CRO, creates COO position. Kathy Klingler has been appointed Chief Marketing Officer (CMO), and Jim Norton as Chief Revenue Officer (CRO), effective January 8, 2024.

Brightcove appoints new CMO & CRO, creates COO position. Kathy Klingler has been appointed Chief Marketing Officer (CMO), and Jim Norton as Chief Revenue Officer (CRO), effective January 8, 2024.

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Additionally, Brightcove’s current Chief Strategy and Corporate Development Officer, David Beck, is taking on an expanded role as Chief Operating Officer (COO).

Brightcove CEO Marc DeBevoise said, “With the addition of Kathy and Jim and the evolution of David’s role, our world-class executive leadership team is poised to continue to deliver for our global customer base and drive innovation across our business, Each of them brings an invaluable skill set from across the media, enterprise, and SaaS industries that will play a key role in our continued growth and further establish Brightcove as the world’s most trusted streaming technology company.”

As CMO, Klingler will be responsible for developing and executing a global marketing strategy that leverages data, insights, creativity, and connectivity to drive growth, boost brand awareness, increase customer acquisition, and expand customer loyalty.

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She brings a record of global success to Brightcove, having previously held senior marketing leadership roles at large enterprise organizations in varying sectors, including Blue Cross Blue Shield of MA, Santander Bank, KPMG, Fidelity Investments, John Hancock, Kaplan Higher Education, and cybersecurity software company Rapid7. She will report directly to Brightcove CEO Marc DeBevoise.

Klingler said, “I am thrilled to join Brightcove to continue its unparalleled leadership in the streaming technology space, Throughout my career, I’ve prioritized crafting compelling strategies that connect with people and drive tangible results. I look forward to advancing that work with my new colleagues as we chart our company’s promising future.”

Norton said, “Throughout my career, I’ve had the opportunity to work across various verticals and sectors on a global scale. Brightcove represents the perfect intersection of all that I have been working towards, and I can’t think of a better fit, I’m enthusiastic about joining this exceptional leadership team and leveraging our heritage as the world’s most trusted streaming company as we grow global sales and revenue generation.”

David Beck has served as Chief Strategy and Corporate Development Officer and interim CMO. In addition to his current role, he has assumed new and expanded responsibilities as COO. As the Chief Operating Officer, Beck’s responsibilities include corporate development and strategy, technology and channel partnerships, data engineering, strategy and analytics, revenue and marketing operations, and ad monetization.

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About Brightcove, Inc.

Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content.

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In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully.

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