Drink mix brand FAVE Scores $1M in Seed Funding led by Supernatural Ventures

The company will use the funding to expand its operations and continue developing its products and technology.

As the drink mix market becomes more crowded, FAVE is standing out by focusing on great taste. The company is the first certified organic brand in the nearly $1 billion drink mix category.

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Unlike many traditional drink mixes that contain artificial colors, artificial flavors, and 30–40 grams of sugar per serving, FAVE is made with organic ingredients. It contains just 6 grams of organic cane sugar and 25 calories while delivering the classic flavor consumers enjoy.

FAVE's first products include Lemonade, Fruit Punch, Strawberry Lemonade, and Tangy Orange. All of the drink mixes are USDA Organic, Non-GMO Project Verified, and made without artificial colors, flavors, or preservatives, giving consumers the classic flavors they love with cleaner ingredients.

The brand is already gaining attention in the industry. It won the Naturally Network San Diego Pitch Slam, was named a Progressive Grocer Editor's Pick, and received UNFI's "Up Next" designation and KeHE's "Golden Ticket" recognition.

"We're thrilled to lead FAVE's seed round and support Ryan, who has a clear vision for where this category is headed," said Chris Robb, General Partner at Supernatural Ventures. "For the past decade, innovation in the drink mix category has largely centered on function and performance. FAVE saw an opportunity that others overlooked—putting incredible flavor at the center of the conversation with ingredients today's consumers expect. That's a powerful combination."

"When I stood in the drink mix aisle, I realized there wasn't a single option I'd feel good about putting in my cart," said Ryan Raish, Founder and CEO of FAVE. "From day one, I knew there was an opportunity to reimagine the category. It took nearly two years and hundreds of formulations to create the nostalgic flavors people remember without compromising on ingredients.

About Fave

Founded in 2025 by Ryan Raish, FAVE is bringing a fresh, organic approach to the $1 billion drink mix market. Its drink mixes are made with certified organic ingredients, contain just 6 grams of organic cane sugar, and have no artificial colors, flavors, or preservatives. FAVE is the first Certified Organic and Non-GMO Project Verified brand in the drink mix category. Ryan Raish, a consumer packaged goods (CPG) industry veteran with 20 years of experience, founded the company.

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