Florida-Based Pro Shop Secures $24M in Series B Funding

Pro Shop, a Ponte Vedra Beach, FL-based provider of a media platform connecting golf with mainstream culture, has secured $24 million in a Series B financing round led by Arthur M. Blank Sports and Entertainment (AMBSE).

The round also saw participation from new investors Causeway Media Partners and Ares Sports, Media and Entertainment funds, and returning investors including PGA Tour, Powerhouse Capital, and Phoenix Capital Ventures.

The company plans to use the funding to invest in digital media and original programming, including new talent-led franchises, live events, competition formats and social-first content.

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The company will also use the capital to expand its media brands and commerce businesses and pursue strategic acquisitions and partnerships across golf, media and technology.

What is Pro Shop?

Pro Shop is a media, entertainment and commerce platform that connects golf with mainstream culture.

The company operates across film and television, digital and creator-led programming, live competitions, community platforms and consumer brands.

Through Pro Shop Studios, the company produces and co-produces golf-related entertainment for mainstream audiences. Its portfolio includes Full Swing, Happy Gilmore 2 and The Hawk.

Pro Shop also operates digital and consumer-focused brands, including GolfWRX, Sugarloaf Social Club and Paige Co.

How Much Funding Has Pro Shop Raised?

Pro Shop has raised $24 million in its Series B funding round.

The source does not provide details on the company's total funding raised to date or previous funding amounts.

The latest round included both new and returning investors.

Who Invested in Pro Shop’s Series B?

Causeway Media Partners and Ares Sports, Media and Entertainment funds joined the round as new investors.

Returning investors included PGA Tour, Powerhouse Capital and Phoenix Capital Ventures.

Why the Funding Matters

Pro Shop plans to use the funding to expand its digital media and original programming.

The company will invest in new talent-led franchises, premium live events, competition formats and programming aimed at social-first audiences.

The funding will also support the expansion of its owned-and-operated media brands and commerce businesses, along with strategic acquisitions and partnerships across golf, media and technology.

Who founded Pro Shop?

Pro Shop was founded in 2023 by Chad Mumm, Joe Purzycki, David Miller and Mark Olsen.

The company is headquartered in Ponte Vedra Beach, Florida.

Its business includes Pro Shop Studios, Skratch, GolfWRX, Sugarloaf Social Club and Paige Co.

"When we launched Pro Shop, the thesis was that golf was entering a new era, one where fans were discovering and engaging with the game across more platforms, formats and communities than ever before," said Chad Mumm, Co-Founder and President of Pro Shop.

"Pro Shop has demonstrated a strong ability to connect with fans through compelling storytelling, innovative formats and new platforms, as well as being a key production partner of PGA Tour Studios," said Chris Wandell, PGA Tour SVP, Media & Licensing, and Pro Shop Board member.

Market and Business Growth

Pro Shop has grown into a multi-platform media, entertainment and commerce company in just over two years.

The company now reaches more than 35 million unique users across its portfolio and has doubled its revenue year over year.

Pro Shop has also expanded into live competition through the PGA Tour's Creator Classic, and the revival of The Skins Game. The event returned in November 2025 after a 17-year break as part of Prime Video's Black Friday sports lineup.

In 2025, Pro Shop acquired GolfWRX, a platform focused on golf equipment coverage, news and community forums.

What Happens Next?

Pro Shop plans to continue expanding its media, entertainment, and commerce businesses through new programming, live events, and talent-led franchises.

The company will also focus on growing its owned media brands and pursuing acquisitions and partnerships across golf, media and technology.

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