Invisible Narratives Receives $25M Growth Investment

The round saw the Backers included Verance Capital and BC Partners Credit. In conjunction with the funding, Ted Goldthorpe, Partner and Head of BC Partners Credit, joined the company’s board of directors.

The company plans to use the funds to expand its intellectual property portfolio, grow its multimedia franchise business, invest in game development, and strengthen partnerships that help creators generate revenue.

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Invisible Narratives created the term “tradigital” to describe a new type of studio that combines the creativity and flexibility of digital content creators with the proven franchise-building approach and infrastructure of traditional Hollywood studios.

The company is actively exploring new creator partnerships, content formats, games, and brand collaborations. Its focus is on projects with engaged audiences, repeatable content formats, and strong characters or story worlds that can grow into lasting franchises.

Invisible Narratives, an entertainment company that helps digital creators build global franchises, has secured long-term funding from Verance Capital, a private equity firm focused on media, sports, and entertainment, and from funds managed by affiliates of BC Partners Credit.

“Mark is the rarest kind of operator - someone who has repeatedly and successfully scaled companies across film, TV, music, digital media, talent management, and live entertainment. As Invisible Narratives becomes the defining studio of the creator era, there is no one more uniquely qualified to serve as President.” said Goodman, Founder and CEO of Invisible Narratives.

“Audiences have definitively migrated to platforms like YouTube, TikTok, Steam, and Roblox where visionary creatives are building the most valuable IP,” said Shedletsky. “Adam and Michael Bay are two of the most talented creative executives in Hollywood who have already established a successful track record of partnering with the top talent in the creator economy. Along with our capital partners Verance and BC Partners, Invisible Narratives is uniquely positioned to become the studio of the future.”

“BC Partners sees a significant opportunity in the creator economy and has strong conviction in platforms with deeply engaged, loyal audiences,” said Ted Goldthorpe, Partner and Head of BC Partners Credit. “Invisible Narratives has demonstrated an ability to cultivate and scale creator-led businesses. We look forward to working with the team to deploy additional capital as they build a billion-dollar studio that extends the confines of traditional film and television.

“Invisible Narratives has developed an incredibly exciting platform for creator properties. It’s undeniable that these new mediums are where the next generation of IP is being developed, and they have the right DNA and playbook to partner with creators to increase the opportunity for everyone,” said Lyle Ayes, Managing Partner of Verance Capital. “The team is best-in-class with a proven background of identifying talent and building billion-dollar franchises, and we’re thrilled to partner with them to scale existing projects and acquire new, exciting content.”

About Invisible Narratives

Founded in 2018, Invisible Narratives is a “tradigital” studio that helps creators turn their intellectual property into global entertainment franchises. Founded by Adam Goodman, former head of Paramount Pictures and DreamWorks Studios, with filmmaker Michael Bay serving as creative advisor, the company combines Hollywood franchise-building expertise with the speed and authenticity of digital content.

About Verance Capital

Verance Capital is a New York-based private equity firm that invests in media, sports, and entertainment companies. The firm focuses on high-growth businesses and takes a flexible, long-term investment approach, using its industry expertise and network to help its portfolio companies grow and succeed.

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