Market Research NIQ Appoints Irina Stoian as Chief AI Commercial Officer

The appointment supports NIQ's broader AI strategy to become a trusted provider of AI-powered business intelligence. Through its AI solutions, including ConnectAI, NIQ Optiq™, and NIQ Cadence™, the company is helping clients access trusted data, valuable insights and AI powered tools to improve business decisions and growth.

Stoian will work closely with NIQ's Product, Technology, Commercial, Partnerships, and Marketing teams to lead the company's AI growth strategy. She will help develop AI products, build strategic partnerships, create pricing and business models, and expand the use of NIQ's AI solutions in clients' daily operations.

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Stoian joins NIQ from Palantir Technologies, where she served as Commercial AI Lead. During her nearly six years at the company, she helped organizations adopt and expand AI-powered solutions while leading work in AI strategy, commercial operations, go-to-market planning, and business transformation.

“As AI continues to evolve rapidly, we created the CAICO role to better connect product strategy, commercialization, and client needs,” said Troy Treangen, Chief AI & Product Officer at NIQ. “Irina will help connect strategy, product, commercial execution, and client needs to translate AI innovation into market impact.”

“AI is not a feature we are adding to NIQ; it is core to our product strategy,” said Jim Peck, Chief Executive Officer of NIQ. “Irina brings exactly the combination of commercial credibility, and AI fluency we need to make that strategy land with clients.”

“I joined NIQ because it has the rare combination of trusted data, strong products, global scale, exceptional talent, and deep customer relationships needed to be a leader in this next era,” said Stoian. “What excites me most is the opportunity to help NIQ evolve from a trusted data partner into an infrastructure and technology partner that powers AI-driven commerce for clients around the world.”

About NIQ

Founded in 1923, NIQ is a leading consumer intelligence company that helps businesses better understand consumer buying behavior and identify new growth opportunities. The company combines global data, detailed consumer and retail insights and decades of AI expertise to turn complex information into clear, actionable insights that help businesses make smarter decisions.

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