Snack Brand Final Boss Sour Scores $4M in Funding Round

Final Boss Sour will soon be available at Walmart, Kroger, H-E-B, Wegmans, and Hy-Vee. The product is also expected to launch at Target and 7-Eleven later this fall.

Final Boss Sour is made with real dried fruits, including strawberries, blueberries, cranberries, mangoes, pineapples, kiwis, cherries, and apricots. Each piece is coated with a special sour blend that balances the fruit's natural sweetness and gives it a unique flavor.

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The product comes in four levels of sourness, creating a fun, game-inspired snacking experience. It is made without artificial colors or artificial fruit flavors.

Final Boss Sour has gained more than 2 billion organic video views across TikTok, YouTube, and Instagram. It has also built the largest YouTube subscriber base among sour candy brands and has become the biggest sour candy brand on TikTok Shop.

The brand has grown through regular monthly product launches and partnerships with well-known names, including NHL star Trevor Zegras, MLB star Jazz Chisholm Jr., PAC-MAN, and G FUEL. These collaborations have helped turn every new launch into a social media event, boosting fan interest and increasing demand in stores.

"We're excited to welcome new investment partners whose expertise extends well beyond capital," said Priscilla Guevara, General Partner and Head of Investor Relations at Science Inc. "Strategic investors play an important role in helping emerging brands navigate their next stage of growth. This group brings deep experience across consumer products, retail and distribution and will help support Final Boss Sour as it continues to scale."

"One of the biggest advantages of being a digital-first brand is that we can listen to our community and respond quickly," said Tommy Riggs, co-founder of Final Boss Sour. "We built the largest YouTube subscriber base of any sour snack brand by giving fans something new to engage with every month. Whether it's a new flavor, like our Level 3 Sour Shirley Temple Cherries or a collaboration like our PAC-MAN Pineapple Dippers, every launch creates new reasons for our community to come back, participate and share.

The Final Boss Sour playbook is fundamentally different from how most consumer brands have historically grown, said Michael Jones, General Partner at Science Inc. The team built demand through content and community first then translated that momentum into retail expansion.

About Final Boss Sour

Founded in 2023 by Tommy Riggs and James Hicks, Final Boss Sour is a Los Angeles-based snack company that makes gaming inspired sour snacks using real fruit with no added sugar. Inspired by classic video games, the brand offers snacks in different levels of sourness giving fans a fun and challenging snacking experience.

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