Pogo Raises $32M Funding to Date for AI research platform

The company plans to use the funds to grow its operations and strengthen its product development work.

In the Pogo platform, brands can simply define the audience they want to reach. The AI then identifies the right users within its network, creates a discussion guide, and conducts thousands of AI-led video interviews at the same time. It then quickly provides transcripts, highlight clips, and useful insights. Brands can also run surveys on the same audience and get real-time feedback when user behaviour changes.

Many large global consumer brands, consulting firms, and investment firms already use Pogo to generate actionable insights and business impact.

"Prior to Pogo, the platform we were using had a couple of limitations. We really didn't have confidence in the output of those surveys because people could tell you whatever they wanted in order to qualify," said Shannon Clayton, Head of Private Label Marketing at OFI, a $20B private label food manufacturer. "With Pogo's receipt verification, we felt so much more confident in the data. We presented the information internally and immediately made a business decision. That doesn't usually happen. Ultimately, that's going to lead to a multi-million dollar business impact for us."

"If we do our job right, Pogo becomes the world's most trusted source of human truth. The facts of what people bought, when, and how often, but also the story behind it: the emotion, the context, what drove them," said co-founder and CEO Dom Wong. "The result is a better system for all sides: smarter decisions for businesses, better products and services for consumers, and a new way for people to earn by sharing their lived experiences."

About Pogo

Founded in 2020 by Oskar Melking, Shikhar Mohan, and Dom Wong, Pogo is a provider of an AI research platform powered by purchase-verified consumer data. Through its consumer app, more than 3 million opted-in Americans earn money from their own data by sharing transactions, receipts, app usage, and location visits.

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