Redo Raises $81M in Series B Funding Led by Smash Capital

The round also saw participation from existing investors Pelion Venture Partners and Cervin Ventures.

The company plans to use the funding to support product development, advance its AI initiatives, and expand internationally.

Redo started as a post-purchase platform focused on returns and exchanges. It has since expanded to include order tracking, package protection, fulfillment support, customer service tools, marketing features, and AI-powered commerce experiences. Today, more than 4,100 brands use Redo, and over 1,750 merchants use multiple products from its platform.

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Redo says a key focus for investment will be building AI-powered commerce tools that support customer engagement across the entire shopping journey. The company also reports that one of its exchange-focused AI tools delivers significantly higher customer retention compared to standard return processes.

The company plans to keep investing in technology that enables more personalized customer interactions, increases engagement, and improves efficiency for merchants as AI changes how shoppers connect with brands.

Redo has already used part of the funding to acquire ReturnBear, a company that provides international returns services across more than 100 countries. This acquisition strengthens Redo’s ability to help merchants simplify and improve the customer experience.

"It's really difficult for merchants who sell internationally to do returns at all,” said Aaron Evett, Chief Commerce Officer at Redo. “Our network allows customers to return products locally, where we can inspect, refurbish, re-fulfill, and reship inventory without forcing merchants to absorb unnecessary cross-border costs."

"The best technology companies earn the right to solve bigger problems,” says Paul Szurek of Smash Capital. “Redo started by building trust with merchants through post purchase experiences and has expanded into a much larger opportunity. As AI transforms commerce, brands will need infrastructure that helps them own and strengthen direct relationships with shoppers. We believe Redo is uniquely positioned to build that future."

"When we started Redo, we thought we were solving returns. What we learned from thousands of brands is that returns were only one piece of a much larger challenge,” said Sterling Snow, Co-Founder and CEO of Redo. “Every merchant is fighting to own the relationship with their shoppers. This funding allows us to accelerate that mission and build the infrastructure brands need to create direct relationships with customers across every touchpoint."

About Redo

Founded in 2018 by Sterling Snow, Redo is a technology company based in Draper, Utah that helps direct-to-consumer brands bring together fragmented tools and simplify their tech stacks. The company offers an AI-powered ecommerce platform that enables businesses to manage orders, returns, exchanges, fulfillment, and marketing in one system. This helps improve operations through automation, better customer experiences, and increased retention.

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