The Estée Lauder Companies Appoints Krista Lee Berger as Senior Vice President

In her new role, Berger will lead Clinique’s global marketing strategy, support new product innovation and improve the brand’s connection with younger consumers worldwide.

She will report to Michelle Freyre, Global President of Dermatological Brands. Clinique is known for its dermatologist-guided, allergy-tested and fragrance-free skincare products.

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Krista Berger most recently served as Senior Vice President and Global Head of Barbie and Dolls at Mattel, where she led brand strategy, product innovation and partnerships across more than 100 markets. She also helped shape the global marketing strategy for Barbie The Movie.

Earlier, she led the turnaround of American Girl by updating its brand strategy and strengthening its business. Berger has received industry honours, including Ad Age’s “Marketer of the Year” and “40 Under 40” awards.

“Krista is an inspiring leader who is globally recognized for transforming iconic brands into culturally relevant businesses, bringing decades of marketing experience, strong commercial acumen, creative energy and a deep respect for brand equity,” said Michelle Freyre.

About The Estée Lauder Companies

Founded in 1946, The Estée Lauder Companies is a global beauty company that sells skincare, makeup, fragrance and haircare products. Its brands include Estée Lauder, Clinique, M·A·C, La Mer, Aveda, Jo Malone London and The Ordinary. The company sells its products in around 150 countries and territories.

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