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WisdomTree Appoints John Whelan as Head of Strategy

Jun 1, 2026 | By Startuprise io

WisdomTree, Inc., a global financial innovator, has announced the appointment of John Whelan as Head of Strategy, Digital Assets.

John Whelan brings nearly 10 years of experience in blockchain and digital assets. He previously served as Managing Director of Digital Assets at Banco Santander’s Corporate and Investment Bank, where he built and led the bank’s blockchain lab starting in 2016. Earlier in his career, he founded a venture-backed blockchain startup focused on institutional credit ratings.

John Whelan will report to Will Peck and join the Digital Assets leadership team at WisdomTree, Inc. Based in the United States, he will lead strategic planning for the business and oversee key initiatives, including the companys strategic investment activities.

Whelan will work closely with the business development and product teams to strengthen partnerships and shape product strategy. He will focus on expanding relationships with financial institutions and crypto companies while helping grow WisdomTree’s presence in Europe, Asia, and Latin America. His experience in stablecoins, digital assets and banking will support the companys efforts to increase assets under management and grow its digital asset platform.

“John is joining WisdomTree at an exciting time for our digital assets business,” said Jonathan Steinberg, WisdomTree Founder and CEO. “As we continue to scale our digital assets business globally, John’s experience makes him an exceptional addition to our digital assets leadership team. WisdomTree is a leader in defining what the future looks like for financial infrastructure, and John will play a central role in that continued mission.”

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“John’s experience and background in traditional banking and digital assets are precisely what we’re looking for as we accelerate the growth of WisdomTree digital assets across global markets,” said Will Peck, Head of Digital Assets at WisdomTree. “He understands the strategic and commercial realities of bringing on-chain finance into institutions, and I’m excited to have him join our team and deepen our partnerships and expand our reach with financial institutions and crypto firms around the world.”

“I am honored to take on this role at such an exciting time for WisdomTree and the digital assets space,” said Whelan. “WisdomTree has built something genuinely differentiated in the digital assets ecosystem and I’m thrilled to be now driving that mission alongside the team.”

About WisdomTree

WisdomTree, Inc. is a global financial services firm that offers exchange-traded products (ETPs), investment models, private market investments, and digital asset solutions. The company helps investors and financial advisors access innovative investment opportunities through products designed to provide greater transparency, accessibility and a better user experience.

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