Pie Raises $19.5M in Series A Funding Led by Lightspeed Venture Partners

The round also saw participation from Capital One Ventures, Max Levchin’s SciFi VC, F-Prime, Commerce Ventures, WEX Venture Capital, and existing investors. The round brought total funding to $23.7 million.

The company plans to use the funding to expand its platform, enhance its product offerings, and grow its team.

Pie is building a platform that helps small businesses grow as customer discovery increasingly happens through AI search, Google, and other digital channels. After years of building products for small businesses, the founders realized that business owners wanted more customers—not more software tools.

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Pie was created to solve that challenge by helping businesses get discovered online, attract new customers, and turn customer interest into revenue.

Since launching its first AI-powered growth product in late 2025, Pie has grown to serve thousands of small businesses through referrals and platform partnerships. It has also expanded its offerings across AI Search, Growth, and Front Desk solutions.

Small businesses often cannot afford expensive marketing agencies or enterprise software. Pie provides an affordable, always-on platform that helps businesses improve their visibility across ChatGPT, Claude, Google Maps, Meta, Yelp, and other channels, making it easier to attract new customers without managing multiple marketing tools.

Pie’s platform includes three main products. AI Search helps businesses appear in AI-powered search tools such as ChatGPT, Claude, and Perplexity. Growth helps businesses attract customers through local discovery channels like Google Maps, Yelp, Nextdoor, and other digital platforms.

Front Desk helps businesses capture incoming demand by answering calls, handling bookings, and responding to customer questions. Together, these products help small businesses increase visibility, attract more customers, and turn customer interest into revenue.

Pie serves small businesses directly and through partnerships with industry software platforms. This approach allows the company to scale across sectors such as auto repair, pet care, fitness, and beauty services.

For software partners, Pie adds built-in growth tools that help their customers attract new business while improving customer retention, increasing subscription revenue, and boosting transaction-based income.

“Small business owners have been stuck with expensive, opaque agency models for decades,” said Syed Ali, Co-founder and CEO of Pie. “Every owner I talked to said some version of the same thing: ‘I need more customers, and I can’t afford an agency.’ We built Pie to fix that problem and bring enterprise-grade growth capabilities to the small businesses that power local economies.”

“Pie is bringing AI to Main Street by starting with one of the biggest pain points for small business owners: finding new customers,” said Aaron Frank, Partner at Lightspeed Venture Partners. “Customer acquisition is a powerful entry point, but the broader vision is to build an AI platform that can support small businesses across more of their daily operations over time. Syed and Akhil have built a product that solves an immediate revenue problem today while laying the foundation for something much larger.”

“Small businesses are notoriously hard to build for and even harder to reach,” said Max Levchin, Founder of Affirm and PayPal, “but the Pie team seems to have the rare combination of founder-market fit, distribution strategy, and product velocity to win this historically challenging market.”

“Pie has made local marketing incredibly simple to manage across our 65 salons,” said Jason Siska, Vice President of Moxie Management Group, a major Supercuts franchise operator. “The platform’s intuitive UI allows us to launch campaigns quickly and get locations up and running in a fraction of the time it takes with traditional agencies. We maintain full control over our monthly spend, avoid expensive agency retainers, and consistently see measurable results. Most importantly, we’re driving double digit year over year sales growth across our locations.”

“At Tekmetric, we’re focused on helping auto repair shop owners grow their businesses, not just run them,” said Sunil Patel, Founder & CEO of Tekmetric, a leading auto repair technology company serving over 15,000 auto repair shops. “Pie’s approach to digital growth marketing aligns closely with that vision by helping shops reach more local customers, generate demand, and drive incremental revenue in a way that is simple for businesses. Together, we’re bringing a practical, data-driven growth solution to the independent auto repair industry.”

About Pie

Founded by Syed Ali and Akhil Mantripragada, Pie is an AI-powered growth platform for small businesses. Its products—Growth, AI Search, and Front Desk—help local businesses get discovered online, attract more customers, and turn customer demand into revenue.

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