SafelyYou appointed Joelle Poe as Vice President

In her new role at SafelyYou, Joelle Poe will lead strategic initiatives to guide the company’s long-term growth, strengthen its market position, and help shape product and go-to-market strategies for AI-powered senior living solutions.

SafelyYou is trusted by more than 950 senior living communities and is recognized for its innovation in AI powered care solutions. The appointment of Joelle Poe further strengthens the company’s position in the senior living technology market.

Poe brings more than 18 years of experience in product and technology across healthcare, age-tech, hospitality, and senior living. She will help guide SafelyYou’s partnerships program and support the company’s product and marketing strategy as it continues expanding its AI-driven senior living solutions.

SafelyYou has earned a strong customer satisfaction score of 71.4 on the NPS and is recognized for helping reduce falls, risks, and costs in senior living communities while improving care quality and resident retention.

With a focus on listening to customer needs and improving its platform the addition of Joelle Poe is expected to strengthen the companys trusted reputation, and support its mission to improve care for seniors.

Before joining SafelyYou, Joelle Poe founded Centered Care, a technology-based care model focused on senior living. She also served as Chief Product Officer at SkyPoint and led product development for several major insurance providers, where she worked on digital transformation and population health analytics platforms. Poe is also a member of the NIC Future Leaders Council and serves as Chair of the NIC Partnering for Health Committee.

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Poe said of the new role, “I’m thrilled to join SafelyYou at this incredibly exciting time for the company, as well as this critical moment for senior living. The industry is evolving to meet the needs of a changing consumer, and we have technology solutions like SafelyYou that can add real value and drive real change, helping meet those consumer’s care needs and innovation expectations."

Poe also said, "I see strategy as starting with deep listening: knowing our customers' realities, understanding where the market is headed and making sure every decision we make is grounded in that perspective." I look forward to helping SafelyYou continue to lead the industry in AI care solutions, and to articulating that leadership in ways that resonate across the communities, and operators we serve."

George Netscher, founder and CEO of SafelyYou, added, “I can’t think of a more respected, thoughtful, or influential person for this role. Joelle is the perfect fit, and we are so very grateful to have her. She shares my deep commitment to the industry and my vision for how technology can support senior housing operators in serving their teams and residents in ways we previously didn’t even think possible. I’m beyond excited to have her help develop the strategy to get us there.”

About SafelyYou

Founded in 2015 by George Netscher, SafelyYou develops technology solutions for senior living communities to reduce resident falls, emergency room visits, and staffing challenges, and to improve length of stay, and financial performance. SafelyYou is used by skilled nursing and assisted living communities across North America, from large national operators to local providers. The company was recognized in the 2019 Senate Falls Report as one of the five most innovative fall technologies, received the McKnight’s Tech Partner of the Year award and was named to Fortune’s Impact 20 list.

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