Vuori Appoints Carey Collins Krug as Chief Marketing Officer

Carey will lead Vuori’s global marketing team, overseeing brand, creative, digital, retail, wholesale and customer engagement. She will focus on growing Vuori’s global marketing strategy and strengthening the brand across different channels.

Carey joins Vuori from Abercrombie & Fitch, where she served as Chief Marketing Officer. She helped reposition the brand, strengthen its digital presence and connect with a new generation of customers.

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Under her leadership, Abercrombie became one of the fastest-growing brands in the U.S., supported by stronger branding, influencer marketing, and a modern test-and-learn approach.

Earlier in her career, Carey held senior marketing roles at David Yurman, Ralph Lauren, and Donna Karan International, where she worked on brand campaigns, global expansion, and digital initiatives.

"Vuori has a rare combination of brand clarity, product strength and deep consumer connection," said Carey Collins Krug. "The foundation is already there - a powerful brand and an engaged community.

“Carey brings the kind of brand-building, consumer engagement and cross-functional marketing leadership that will be instrumental as Vuori enters its next chapter of growth,” said Joe Kudla, Founder and CEO of Vuori.

About Vuori

Founded in 2015, by Joe Kudla, Vuori is inspired by Coastal Californias active lifestyle and community. The brand makes premium activewear and everyday clothing focused on quality, comfort and simple design.

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