Wiland Appoints Jacqueline Popelier as Chief Marketing Officer

In her new role, Popelier will work closely with the Sales, Product, Client Success, and Corporate Development teams to support growth, strengthen the company's market position, and help drive long-term revenue growth.

The appointment reflects Wiland's focus on growing its business, strengthening client relationships, increasing brand awareness, and expanding the use of its data, audience, and AI-powered marketing solutions.

Read More:ThetaRay appoints Luis Pinedo as Chief Strategic Customers Officer

Most recently, Jacqueline Popelier served as Vice President of Product at FordDirect, where she led digital marketing, advertising, customer engagement, and analytics solutions for Ford and Lincoln dealers across the United States. She also previously served as Senior Director of Advertising and Owner Communications, where she helped develop a digital advertising platform used by more than 3,800 Ford and Lincoln dealerships.

Before joining FordDirect, Popelier spent more than 19 years working at advertising agencies, including BBDO and Universal McCann Worldwide. During that time, she held several senior leadership roles focused on portfolio management and digital advertising.

“I am excited to welcome Jackie to the team as we expand our focus on growth and continue to evolve our longer-term market position. Jackie will be a great asset for the company and we will benefit greatly from her experience and expertise,” said Mike Gingell, Chief Executive Officer of Wiland, Inc. "She has a proven track record of launching innovative, data-driven solutions, building high-performing teams, and delivering measurable business results.

"Wiland has built an exceptional reputation as a trusted leader in consumer intelligence and marketing solutions," said Jacqueline Popelier, Chief Marketing and Strategy Officer. "The companys unmatched data assets, innovative technology platform, and commitment to client success create tremendous opportunities for growth. I am excited to join this talented team and help strengthen our brand, deepen client relationships, expand strategic partnerships, and accelerate the next phase of Wiland's growth."

About Wiland

Wiland is a consumer intelligence and marketing data company that helps leading brands and nonprofit organizations find, retain, and grow their customers. The company uses one of the largest collections of consumer spending data, along with AI-powered analytics, to provide insights that help organizations reach the right audiences and improve their marketing results.

Read More:Applause Names Aatish Salvi Chief Executive Officer