Astor Raises $5M in Seed Funding Led by Monashees

Astor connects to users’ brokerage accounts and analyzes their investments based on performance, risk and diversification to provide personalized recommendations. It is SEC registered and operates as a fiduciary, meaning it must act in clients’ best interests, unlike social media advice or general AI chat tools.

Co-founders Bruno Koba and Daniel Tulha grew up in Brazil, where people are typically assigned a financial advisor when they open a brokerage account. After moving to the United States, they noticed that most investors there manage their money on their own without guidance.

More Americans are investing than ever, but for many, it has begun to resemble gambling, driven by meme stocks, crypto speculation and prediction markets that turn finance into entertainment. According to FINRA, 61% of investors under 35 now use social media to make investment decisions. At the same time traditional financial advisors are mostly inaccessible often requiring at least $500,000 in assets, with only about 35% of Americans working with one and fewer than 5% of people under 30 having access.

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"Most people don't need more investment products; they need someone in their corner. Astor gives people the knowledge and guidance actually to take control of their financial future", said Fabiola Quinzaños, Partner at Monashees. "Bruno brings the investor perspective from his years at Monashees and the personal conviction of having lived this problem, while Daniel brings technical depth from building financial products at Stripe, and Bruno going from Monashees investor to Monashees-backed founder is the kind of full-circle story we love to be part of." 

"We looked around, and everyone we knew was investing on their own, with many treating their brokerage accounts like a casino," said Koba, co-founder and CEO of Astor. "Back home, even the most basic advisor gives you the sense that someone is paying attention to your money. Here, unless you're wealthy, nobody is."

About Astor

Founded by Bruno Koba and Daniel Tulha, Astor is an AI based, SEC registered investment advisory platform that connects to users’ brokerage accounts and provides personalized investment advice through conversational AI. Its goal is to make professional-quality financial guidance accessible to all investors.

About Monashees

Founded in 2005, Monashees is a Latin American venture capital firm, and an early investor in the region’s tech ecosystem. It has backed more than 150 companies and over 300 founders, and operates from offices in São Paulo, Mexico City and Silicon Valley.

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